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Chevrolet has been advertising the “Beat” with a new caption these days: "TEST IT LIKE YOU OWN IT” Today I had a chance to see one such car with that caption printed on its outer surface.
Took a snapshot of that car and went to my team who were as usual busy in their testing activities. Once they are done with their work I called two of my testers and then showed this picture to them and asked a question to them and that question is “What do you think about this caption- test it like you own it”? and told them that assume you are going to test drive this car.
Here are those answers give by those two different testers:
Tester 1: since this is a demo car just for test drive purposes, the person taking a test drive should be cautious that he/she would not make any damages/accidents while doing the test drive.
Tester 2: This is a demo car for test drive and the person trying test drive can enjoy the freedom of driving this car as per his wish. It may be something like he/she can try driving the car with highest speed, high speed and sudden breaking, zigzag turning etc.
On analyzing those two different answers it looks like tester 1 is constructive and tester 2 is destructive.
The same caption is being understood/taken in a different way by different people but it is not sure what Chevrolet’s real intention of using this caption. They want the test drivers to be constructive or to be destructive?
Do you blindly use this controversial caption “TEST IT LIKE YOU OWN IT” for your testing projects? Your views and comments are welcome.



